Everybody’s using social networks right now. In fact, it seems like we just can’t remember how our life was before Facebook, Twitter, Snapchat, or Instagram.
Mark Zuckerberg’s idea was a reference that inspired many to move into the digital world, but as in everything in life, it works for some and not for others.
So, if you started using the Internet in the 2000s, you probably know some of these networks. Find out which social networks failed.
This platform is considered one of the first social networks that allowed us to have the experience of having a profile and interacting with the contents of a group of friends. We spent hours customizing our profile to make it as personalized as possible and posting photos with our friends.
After Facebook came out, Hi5 was still used by some users, but Mark Zuckerberg’s social network was already the favorite. Now, Hi5 is a portal similar to Tinder, where you can meet people and arrange dates, the platform recommends people according to your interests.
MySpace was an indispensable tool for music bands. The platform’s focus began to lose ground when it became more of an advertising space than a social network.
Do you want to know what the other trigger was? That’s right; Facebook was one of the main players in bringing down MySpace’s success. Users were comfortable connecting with their close friends and not music bands they didn’t know. It was in 2009 when the pique happened and oddly enough that’s when Facebook started to take off.
Vine became popular in 2012 for its short and funny videos: it allows users to create short films with a sound that plays automatically in an eternal loop.
Acquired by Twitter, Vine offers its users the possibility to explore the funniest vines, to be guided by hashtags, and to follow trending videos or find friends they already know. However, there is no doubt that this platform boosted the careers of many of today’sYouTubers and influencers.
2. iTunes Ping
Apple’s biggest failure came with iTunes Ping, a social network that tried to create a communication channel between artists and iTunes users.
In 2010, it was presented by Steve Jobs as a combination of Facebook, Twitter, and iTunes. However, it was launched the following year and closed in 2012, as it was inconvenient and unnecessary for users.
This social network that promised to be the number 1 threat to Facebook ended up being a failure. Users saw Facebook as a social network to be in constant communication with their friends while they perceived Google as a search engine for answers rather than something social.
In a matter of 1 year, Google+ plummeted dramatically in its social network while the number of searches increased, plus Google Suite started to gain popularity, so the most popular search engine in the world took action and understood the failure of its product.